Our Washing Mashine II

I have been thinking about our washing machine and I think I know why I am so disappointed by an appliance that has been rated as eco-friendly:
It's an appliance for those who don't put too much thought into being eco-friendly in the first place, but still want to be environmentally conscious. (Boy, English is hard sometimes.)
Not to insult anybody, I really don't mean to. Every little bit counts. But our machine is a machine for people who wash with warm/hot water and detergent, no matter what happens. If you do that, yes, our machine probably will save some energy, water and maybe even money eventually.
But if you only used cold water and a little soap and soda before, you might not be faring that much better with a machine like ours, which forces you to use warm water and detergent to get the same results.
Just my thoughts.